HOW TO BECOME AN SEO EXPERT?

HOW TO BECOME AN SEO EXPERT?

SEO EXPERT

Search Engine Optimization is an activity that attempts to improve Search Engine Rankings of any website.

To become an SEO expert, you should have knowledge about a lot of things regarding general and advanced SEO and experiences of your own.

If you want to be a successful SEO expert, you have to be concerned about a lot of things. Only Off-page Optimization is not enough to become an SEO-expert, you must achieve expertise on On-Page, Off-Page, Key-Word Research, Content writing and other related topics.

1. An SEO expert should have a good knowledge of web

Let me tell you something in plain simple English, “You can never be an SEO expert unless you have proper knowledge about the Web since, You are going to do SEO on Websites”. So, you must have to know-how to manage, customize and run websites, how do the server, domain, hosting, IP signal, CMS, etc. work because you might need to work on the Structure of Websites at any time. You have to be prepared to take any necessary steps if there is any problem in the Website and must know how you are going to apply SEO Optimization to provide solutions.

It is a myth that you need to learn about Web Development to gain concepts about The Web. You can do it with just Google Searching.

2. An SEO expert should have a better knowledge of HTML

HTML is the primary part of a Website. It gives birth to the Website. A Search Engine only indexes the HTML code of a Website to index a particular site. So, you have to know HTML well to be a professional Search Engine Optimizer. You must know how to work with these specific fundamental tags such as <a>, alt, meta, title, <h1>, <strong>, <img> etc.

Knowing HTML does not include all the tags. So, do not panic. You can rapidly learn to use and work these tags with Google Search.

3. An SEO expert should know Keyword Research

Only a single mistaken keyword is enough to demolish an SEO project. On the other hand, a single accurate keyword is sufficient for your desired success. Some people believe that choosing an ideal/correct keyword means half of the SEO is done

And to elect accurate and lucrative keywords, you have to perceive keyword research. One thing is for sure if you want to be an SEO expert you must perceive keyword research, how to ferret out a niche, how to detect low competition keywords, how to do competitor analysis etc.

You need to know about keyword trends together with that. Which keyword is being searched often, Which country is searching for the keyword more often, How many CPCs are therein etc. because, if you do not exert the particular keyword neither you will be able to get your desired number of visitors, nor you will be able to make room in the Search parameter. Thus, you have to have detailed knowledge about keywords if you intend to become an SEO specialist.

4. An SEO expert should have expertise in Content Writing

There is an epigram, “Content is the king of SEO”. That means SEO is just a fantasy without Content. So, if you claim yourself as an SEO expert then you should have proper knowledge of Content Writing so that you can expertly write about any topic.

A professional Search Engine Optimizer means a good content writer since a better content attracts visitor and provides support to keep them in reach of your league as well. Why would anyone visit your website if it does not have informative and accurate content? Therefore, ask yourself, How are you going to write content? For whom you will be writing content?, What are you going to write? How much should you write? When to write?

Well, it is not that easy to be a good content writer. You have to be fluent in English. Even if you are not fluent, keep writing and trying and practising until you reach a point where you can, at least, write correct English. Take help from Other’s writings, follow their style, check where your mistakes are and correct them. Sooner or Later, your English will gradually improve.

5. An SEO expert should have proper knowledge of On-Page optimization

On-page is one of the most significant parts of Search Engine Optimization. Without On-page, SEO is like walking a blind road and whoever walks on this road shall be called Blind SEO Experts. So, if you want not to be a Blind SEO Expert you better learn the A-Z of On-Page Optimization. There are different classes of On-Page Optimization. To do On-page Optimization, you have to know-

1.   How To Use Meta Tags.

2.   How To Do Title Optimization.

3.   How To Do Description Optimization.

4.   Keyword Density And Keyword Replacement.

5.   The Usages Of Sitemap.xml, Robots.txt, Webmaster Tool, Analytics.

6.   Website Structure And Layout.

7.   URL Optimization.

8.   Image Optimization.

9.   The Usages Of Heading Tags (H1, H2, H3).

10.     How To Do Internal Linking Etc.

So, if you want to be an SEO-expert, you should learn about On-Page Optimization in details.

6. An SEO expert should have good knowledge of Off-Page Optimization as well

Only On-Page optimization is not enough. To be a professional, you have to know Off-Page optimization too as it comes right after the On-page optimization. The word Off-Page Optimization refers to Promotion.

Again, only Back-link Building and Off-Page Optimization will not do any help if there is no planning. An SEO expert will always do Off-Page Optimization with proper planning. The plan will raise these questions in an SEO expert’s mind- How many back-linking is needed for the website? What types of back-linking are required? Where to get the back-links? etc.

Below are the things that you need to attain to be an Off-page Optimization Expert-

1.   The Ability to build up links in all Platforms.

2.    Anchor Text Optimization

3.   Ferreting Out the Back-Link Websites In An Exact Way.

4.   Link-Wheel and Tire-Back-Linking.

5.   Page-Rank, Page/Domain Authority.

6.   Link Management.

7.   Citation (For Local SEO).

8.   Content Marketing and Promotion.

9.   Concept About Google Penguin Update.

There are a lot of other factors than the above ones but to be an expert; you have to achieve at least these significant factors.

Without On-Page Optimization, one cannot think about building a search-engine-friendly website. On the contrary, without Off-page optimization, you can do the ranking of a website. Hence, to be an SEO specialist you have to master your skills on both of these matters.

7. An SEO expert should have expertise in Analysis, Tracking and Budget Planning.

A Professional SEO Optimizer is the one who analyzes his work. So, you have to come up with the expertise on Analysis, Tracking, and Planning as well.

An SEO Expert is a solution provider and is also concerned about things such as How many visitors are visiting the website?, Which keywords are attracting the visitors?, Which keyword got the ranking?, Why a keyword is not getting ranked?, Finding out the obstacles and How to fix them?. Besides, if he uses anything that is paid, he will determine the budget and Return on Investment (ROI) and operate his work and link-tracking according to that. If you are not yet an expert on these matters, then you are still not an Expert in SEO too.

8. SEO strategy of Mobile-Friendly Website

It means that if anybody opens your website on mobile, UX and UI should be better as 70% of searches are being done from mobile.

Nowadays, everyone has a smartphone and everyone used to open any website on mobile. So, I would suggest you to use bootstrap. If you are using WordPress then it should be a mobile-friendly theme. All the themes are coming mobile-friendly now.

9. SEO strategy to add Videos in the content

Try to add more and more videos inside your content. If any person lands on your website and reads your content. Suddenly, he will see the video and he starts watching the video. Doing this will increase the dual time of your post.

Let us assume that your content is not good, but if the video you picked up from YouTube has good content. They read a little content and start watching videos. Now, he spent so much time on your page, this will send positive feedback of your post to Google and your website ranking will increase.

According to research, more than 80% of people like video content more than written content.

10. SEO strategy to use an SSL certificate

As Google itself has said that we will give better rank to the websites which have SSL certificate security. So, I would like to recommend you to use an SSL certificate and make your website more secure and fast.

11. SEO strategy of Social Share

Google sees, How many shares of your post are done?. If people are sharing your post on social media then it will also play an important role in SEO.

Create social media groups, pages and post your content regularly on them.